Privacy Policy
Last Updated: 2026
This Privacy Policy explains how ICM Domestic Ltd ("we," "us," "our") operating icmdomestic.co.uk collects, uses, and protects your personal information. We are committed to complying with UK Data Protection Law, including the UK GDPR and Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Identifiers: Your name, email address, and phone number (when voluntarily provided)
- Technical Data: Your IP address, browser type, operating system, and device identifiers
- Cookies: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, referral sources, and interaction patterns
- Affiliate Tracking Data: Information necessary to track affiliate commissions and conversions
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics to understand user behaviour
- Tracking affiliate activity and calculating commissions
- Improving site functionality and user experience
- Sending marketing communications (with your consent)
- Detecting and preventing fraudulent activity
- Complying with legal and regulatory obligations
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Google Analytics and similar tools to measure site performance
- Affiliate Tracking Cookies: Used to track referrals and conversions from partner casinos
- Marketing Cookies: Used for retargeting and promotional purposes
You can control cookie preferences through your browser settings or opt-out of non-essential cookies by adjusting your cookie consent preferences. Note that disabling essential cookies may affect site functionality.
Third-Party Links
Our site contains links to external websites, including King Casino and other gambling operators. We are not responsible for the privacy practices of third-party sites. We recommend reviewing their privacy policies before providing personal information or engaging in gambling activities. Third-party casinos and affiliates operate independently and are subject to their own terms and regulations.
Your Rights
Under UK GDPR and UK Data Protection Law, you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data (right to be forgotten)
- Restrict processing of your information
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO)
If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA).
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, or resolve disputes. Typically, we retain data for:
- Account Data: 7 years (or as required by gambling regulations)
- Analytics Data: 24 months
- Affiliate Records: 7 years
- Marketing Data: Until consent is withdrawn
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: [email protected]
Website: icmdomestic.co.uk
For complaints regarding data protection, you may contact the Information Commissioner's Office (ICO) at www.ico.org.uk.